QR Code -> Smart Phone -> Facebook -> Voucher -> SMS
Mobile applications provide a unique opportunity for retailers looking to extend their loyalty database along with their Facebook presence.
Devoted to the development of socially connected applications , the Sortal Mobile registers Smart phone visitors using their Facebook account with ease.
Smart phones populated with webcams become an important traffic generator with the help of 2D barcodes (QR-codes) technology.
For example:
- Retailers can publish QR-code signs at department store entrances.
- Customers entering the store can join your loyalty program and enjoy an immediate benefit in the form of a free gift, personal discount, flash sale or V.I.P. promotion.
- Retailer will enjoy an immediate post on the Facebook wall of the customer.
A detailed breakdown of the flow through the Sortal Mobile recruitment process is as follows:
- A visitor "clicks" on QR-code barcode with his smart phone.
- A mobile/cell phone optimized webpage with voucher description (benefit / discount / membership introduction) is displayed along with "Connect with Facebook" button.
- Clicking on the button will bring "Allow Access" Facebook page. (Facebook login screen is displayed just before in case the user is not yet logged-in in his mobile/cell phone).
- User is automatically registered with Sortal and with any additional 3rd party loyalty program management system required.
- The same voucher description webpage is displayed with phone number edit box and "Continue" button.
- When user clicks on "Continue" she receives SMS with voucher code or 2D barcode.
- A user can now enjoy his benefit when he approach the cashier at the store.
- Merchant can clear the benefit voucher code to prevent abuse by several methods:
- Dedicated web-based console connected to Sortal
- Integration between cash register 3rd party system and Sortal
- Two way SMS service
