Sortal has taken the newsletter to the next generation and has created a social newsletter that is presented within Facebook.
With Sortal's Newsletter 2.0 merchants can now send news to their fans within their Facebook pages (no matter how many pages they have).
How does Newsletter 2.0 work?
- Sortal sends the newsletter directly within Facebook to all the merchant’s business page fans , to fans of pages that added the merchant’s Sortal platform (affiliates) and to all users that clicked “Like” inside the application itself.
- The newsletter will appear as a post (with customizable texts and images) on the users’ wall – where all their friends can see, share and comment on it too.
- Newsletter 2.0 uses the Magento newsletter mechanism
- Sending news to one (or many) Facebook pages
- Each news post contains a link to the full newsletter
- A list of Facebook pages and their fans within the Magento back-end
- Fully customizable post details (Name, Call-To-Action, Description, Image)
- Ability to define when the post will appear
- Newsletter template management
- Automatic import of managed pages list